The business now have two members of the third generation, Nick (Robert's son) and Jonathan (Hugh's son) in the business.
In 1954, customer service was paramount. Today, technology and convenience are differentiators in our business. Fraser’s Retail embodies all three of these criteria, which sets us apart from our competitors. The Company remains true to its heritage, by continuing to invest and pioneer developments in information technology, forecourt equipment, car washes and particularly convenience stores. The customer comes first may be an old saying, but it’s never been more true.
The Group now operates 6 state of the art BP forecourts, with 2 Budgens convenience stores and 4 Spar convenience stores. We also own and operate 3 Subway outlets and also run a very successful Post Office (which we retained on redevelopment) in our Yarnton Budgens Store. This is in stark contrast to so many stores that have had this community offer removed on acquisition and development. The decision to remain independent retailers has proved to be vital in our continued success. This allows us to put our customers first at all times.
We care about the local economy. As a locally-owned store, we feel it is important to help create a vibrant local economy by supporting small local producers. We are proud to stock over 200 local products, many award-winning, which represent the best food and drink our areas have to offer.
Not only our customers recognize the value of what we do. Our peers within the industry nominate us regularly at the Retail Industry Awards and the Forecourt Trader of the Year Awards (the petrol retail sector’s benchmark for forecourt excellence).
In 2011 our Budgens store in Yarnton won the Retail Industry Award for the Forecourt Retailer of the Year award for the best forecourt and convenience store in the UK as well as best Forecourt Facilities (Including Car –Wash, Jet –Wash, Vacuums, Air-Line and Fueling facilities) in the Forecourt Trader awards.
In 2012 we entered the Retail Industry Independent Retailer of the Year award, this is for all independent Convenience stores under 3000 sq ft. This particular award has never been won by a business with Forecourt. In September 2012 it was announced that we had WON this award. Fantastic credit to Jonathan Fraser (Yarnton Store Manager) and all his staff.
In Oct 2012 we opened our latest State of the Art Budgens Store in Marlborough with a BP forecourt, Subway, Costa Coffee and top of the range Car Wash and Jet Wash facilities.
Customer service is one thing; customer loyalty is another. Our huge proportion of repeat and account business is proof that our way of doing business is the right way. Our loyal, friendly and knowledgeable staff are key to this and we continue to reward success and high levels of customer service.